Benefits for Individuals & Businesses

How It All Began

"I took my first cold bath in 2012 when I was 12 years old, and in my family we've been using saunas and taking cold baths since the early 1900s—not because it was a trend back then, but because it was something you 'just did,' perhaps because even back then it was considered a good thing and you could feel especially good afterward."

- One fine day in 2020, as a "fitness nerd," I wanted a cold plunge pool at home, but there wasn't anything that kept the water cold year-round, had a design I liked, or even came close to the quality I was dreaming of. - So we decided to develop our own."

- It feels almost surreal today that our products are used by world-renowned entrepreneurs, soccer players, artists, and other celebrities, that the world’s largest hotel chain (Marriott Hotels) is one of our customers, and that we’re present in more than 10 countries across Europe.

- Johan, founder

Our Core Values

Everything we do is based on a clear purpose. Our values guide how we develop our products, collaborate with our customers, and continue to set a new standard for professional recovery.

We say yes

Most companies sell everything from a standard catalog. We build custom projects tailored to the location and specific needs—custom dimensions, our own materials, and interconnected saunas and ice baths. If it can be built, we’ll find a way.

We're still here after delivery

Pre-purchase advice, on-site installation, filters, and post-purchase service. A single point of contact throughout the product's entire lifespan—not just a support form.

Swedish design, built for everyday use

Well-thought-out design, proven cooling technology, and materials selected to withstand ten years of daily operation.

We use it ourselves

We don't sell anything we've only read about. We've been taking cold baths and using saunas since 2012, and every product we release is carefully designed to offer the best possible experience.